Monday, August 13, 2007

Kmart Launches Multicultural Doll Brands

Toy store aisles are getting a multicultural makeover. Bolstered by the success of Nickelodeon's popular bilingual children's character, Dora the Explorer, and the spending power of the nation's growing minority population, toy retailers across the country are filling their shelves with dolls whose skin colors and facial features reflect the girls and boys who play with them.

Although black and Hispanic dolls have been around for decades, the newer incarnations try harder at authenticity, rather than simply tinting the hair and skin from "white" doll molds.

Press here to read the Associated Press article.

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