Friday, August 31, 2007

Will "Minorities" Change US. Television?

"Hispanics and Asians remain the fastest-growing segments of the national population, with TV households increasing by 4.4% among Hispanics and 3.9% among Asians over last year, according to data released by Nielsen Co. Thursday.

Nielsen’s latest National Universe Estimates, the estimates of U.S. television households, also show that the number of Black or African-American television households grew faster than the national U.S. average, 1.5% versus 1.3%, respectively.

In local markets, Nielsen estimates that Los Angeles will continue to remain the No. 1 Hispanic market, followed by New York, Miami, Houston and Chicago.

Los Angeles also has the country’s largest Asian community, followed by New York, San Francisco, Honolulu and Chicago, according to Nielsen".

Read the entire Multichannel News report

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